ANO NGA BA ANG NETWORK MARKETING?
Karamihan kapag narining ang Network Marketing or MLM, tatlong bagay ang kaagad nilang naiisip. Pyramiding (scam), recruit-recruit,at benta benta ng mga products. Sa kabilang banda tama sila.
But, bago natin pag-usapan kung bakit sila tama. Pag-usapan muna natin kung ano nga ba talaga ang Network Marketing or MLM.
Network Marketing or also known as MLM (Multi-Level-Marketing) ay isang business model na gumagamit ng direct selling at ng relationship bilang paraan ng pagbebenta ng company products or services.
Sa madaling salita, ang Network Marketing or MLM ay isang marketing strategy na gumagamit ng indipendent representative or business associates para ma-reach ang potential customers nito through word-of-mouth na hindi kayang abutin ng Traditional online or offline marketing strategies. (Billboards, flyers, tv ads, online ads,etc..)
Network Marketing ay parang Franchising Business din, where in makakapag-franchise ka ng business. A business na may sariling products, business na may sariling systema na susundan mo nalang. So people who are involved in Network Marketing are not just an Independent Distributors, Business Associates, Sales Force or whatever you called them. Basically, and in reality they are Independent Business Owners too.
Network Marketing is a Business Model not a Company
Marami ang nagkakamali kilalanin ang Network Marketing. Hindi natin sila masi-sisi, dahil madami ang mga nagsulputang Network Marketing Companies na considered na “legitimate” and registered at aprobado pa ng ating gobyerno na hindi naman na sala ng maayos.
Most of these companies offers a good compensation plan at maayos na systema.
Pero dahil hindi nasasala ng maayos ang mga ito, hindi natin alam kung ano nga ba ang intensyon ng mga may-ari ng company at ng mga myembro nito. Sad to say,may mga company na puro pera lang intensyon. Marami sa mga to ay nawawala at nagsasara nalang bigla. At heto ang isang dahilan kung bakit marami na ang takot sa NM, at kung bakit marami ang ayaw or negative kaagad sa network marketing or MLM. But be aware, kahit marami ang negative sa NM most of them ay hindi naman talaga alam kung ano ang MLM or Network Marketing.
Sa dami ng mga nag-sulputan, mga nag-sara at mga fly-by-night na mga networking companies, can you imagine kung gaano din kadami ang mga naloko at ang mga na-apektohan ng mga ito? Kung tatanungin mo sila, ano kaya ang isasagot nila? Kung tatanungin sila ng mga friends nila, ano kaya ang sasabihin nila?
Chances are, negative ang lalabas sa kanila. Can you imagine now kung gaano kadami ang maaring magsabi na “pyramiding yan”, “scam yan”, “alam ko nayan” ?
People who have experienced this ang mga kadalasang nagba-bad mouth sa Network Marketing.. Without realizing na hindi naman ang Network Marketing Industry and nanloko or nagpush sakanila to fail. It is the unethical company na sinalihan nila.
Network Marketing is Pyramiding (SCAM)
Minsan nasasabi din nilang pyramiding ang Network Marketing dahil sa sales organization chart or figure nito. Literally, kung igu-guhit or ido-drawing mo nga naman ang organization chart or ang networking figure, pyramid nga naman ang kalalabasan. ^ _ ^ But that doesn’t mean na pyramiding nga ang network marketing.
Honestly speaking, all sales organization at ang mga traditional na corporate organization ay pyramid talaga ang hugis.
Sample 1: Pumunta ka sa city hall, hanapin mo ang chart ng mga officials, Ano ang hugis?
Sample 2: Kung empleyado ka, hanapin mo ang chart ng company niyo, Ano ang hugis?
Sample 3: Sa mga schools,universtiy,etc..Hanapin mo ang chart ng faculty or dean office, Ano ang hugis?
Pyramid ang hugis diba? The point is, they really don’t know what is Pyramiding. They really dont know the difference between pyramiding and network marketing. And its not the figure or shape ang magsasabi kung pyramidinig or legit na opportunity nga ba ang isang network marketing company. Its the business ethics of the company.
Pyramiding (Pyramid Scheme) & Network Marketing are totally different.
Ang pyramiding scheme ay pure money lang ang involve. Where in participants only make money by recruiting and enrolling more members, rather than supplying any real investment or sale of products or services to the public. Kabilagtaran ito ng Network Martketing or MLM.
Recruit-Recruit
Again, common mistakes ng mga ibang tao about sa network marketing. Pyramiding still applies to them at this point,recruit-recruit lang. Yes, sa network marketing kailangan mo mag-recruit.
BUT not like in pyramid schemes. Sa network marketing may products na kapalit, service na kapalit, at equal opportunity na kapalit. In short, may BUSINESS na kapalit.
Technically, most of the network marketing companies pays you based on the volume of products or services that you sold. And the commissions are based in your own organizations or group sales & efforts. For those who are already involved in NM, we know better. Its more deeper than recruit-recruit lang. Its not just about recruiting only and having as many people join you . Its about sharing the business and helping other people achieve what they want in life through network marketing.
This is how network marketing works. Kung recruit-recruit ka lang at nagco-collect ng mga commissions after having them joined. You will most likely fail in this industry, because you’re doing the business the WRONG way. The Pyramiding way.
Benta-Benta
Yes, network marketing is certainly about Sales. Lahat naman ng businesses ay kailangan mag-generate ng sales, kung walang sales then there is no business. Make sense?
Ang pinaka bumubuhay sa isang company or business ay nasa sales.
Isa lang sa paraan para kumita from Network Marketing is through benta-benta or direct selling.Network Marketing companies usually offers big discounts sa mga indipendent distributors or associates nito. Big discounts means big profit.
But the good thing kapag nagdi-direct selling ka sa network marketing is, you do not work or sell alone. You do not just earn from your own sales alone. You will generate income or kikita ka ng override commissions galing sa sales ng iyong network or organization mo up to infinity. And that is what we called leveraging.
Conclusion
Network Marketing is not a scam.It is a form of business that is being abused by other elements. It is a legit business model and a equal business opportunity . It is the best way for average person today to build a significant asset that will permit them to live and retire in freedom.
Network marketing is like most business, kailangan ng pasensya at matinding determination.
But the best part is, Sa network marketing ay hindi mo kailangan iwan ang current job mo, isang business na hindi kailangan ng college education, magandang background at ng malaking puhunan para kumita ng malaki.
Its a business system that you can simply follow and generate passive income from it. However, network marketing is not just about you. I believe and many do, Robert Kiyosaki summed it up nicely “Network Marketing is the business school for people who like helping people”. Basically,in network marketing hindi ka kikita ng malaking halaga kung sarili mo lang ang iniicip mo at kung hindi mo tutulungan ang grupo mo or ang iba na ma-achived ang kanilang mga pangarap at mag-succeed.
