What is "Superbrands"?
Little do we know about the impact that "Superbrands" has in regard to the products that we consumers are buying. What we don't know is that this has to be given great emphasis especially when it comes to products that are for our health and wellness.
So what is "Superbrands"?
According to (http://en.wikipedia.org/wiki/Superbrands) The Superbrands organization is an independent arbiter on branding. Its membership programmes pay tribute to the world's leading brands, as selected by experts and consumers. The organization also publishes a series of brand-focused books and publications. Superbrands has launched its programs in many key global markets and has publications in over 86 countries.
Background
Superbrands was founded by advertising executive Marcel Knobil in London in 1994. It began as a radio show on GLR (now BBC Radio London), which was aimed at giving ordinary customers an insight into the significant brands that touched their lives. Due to the success of the show, the Superbrands organization was founded in 1995.
In each country that it operates, it aims to identify brands that perform above and beyond other brands within their respective markets. To facilitate this, each country has an independent and voluntary council, which is made up of notable experts in the branding and marketing communication industry as well as experts from local and international blue-chip organizations. Brands that are rated highly by both the council and consumers are eligible for inclusion in a Superbrands project. Step 1 Study: an independent study elects the strongest brands of the country called Superbrands. Step 2 Reward and Knowledge; Superbrands Seal of Excellence, The Superbrands book. In some countries they also hold seminars and Awards ceremonies.
Selection criteria
In each country that Superbrands operates in, it elects a Superbrands Council, which usually comprises industry experts and practitioners, which selects the top brands under various categories and awards them the status of "Superbrands". Brands are invited to participate in the Superbrands project based on the following criteria: market dominance, longevity, goodwill, customer loyalty and market acceptancy.
Royalè is a Superbrands awardee
In the Philippines, all health and beauty products that are to be consumed by users has to have the approval from by FDA or the Food and Drugs Administration along with the other local agencies. But is it really enough to have just that certificate to say that this product is at the top of all products on the same category? Anyone who distributes these products would surely get that certificate from the government provided that all requirements are met. But in classifying the quality, standards and effectiveness of a product against other products out in the market, these locally issued certificate may not be enough to prove such claims. So this is why "Superbrands" plays a very big role in recognizing exceptional products worthy to be called as the ultimate products on top of all its class.
Royalè is proud to be awarded with the "Superbrands" status and is the only product so far in the Philippines to have such recognition. We are already out in the International market and having the "Superbrands" status award to our name had helped us reached the market of other countries successfully and is rapidly growing fast and expanding to other countries. Thanks to all the consumers in the Philippines who had attested to the quality and effectivity of our Royalè products as they had helped us gained the prestigious "Superbrands" status.
A guide to consumers
If you have to pay the same amount for example on a L-Glutathione capsule to boost your health and immune system, would you rather purchase a product that claimed to be the best by themselves or would you rather purchase Royalè's L-GlutaPower which has a proven track record not just here locally but also in International markets. Know what you are consuming especially because this is for the betterness of your health and also for the value of your money.
Royalè products are all awarded with the "Superbrands" status and not only that, even our product packaging has been recognized in the US and International agencies.
Again, you must know what you are purchasing especially when it comes to your health and wellness. Prevention is always better than cure.
For more details, please don't hesitate to contact me.
Thanks and stay safe my friends!
What is SUPERBRANDS
